Having a strong biblical worldview can be invaluable to students as they pursue a degree in Marketing. Graduates will be prepared to enter the corporate world and immediately bring value to the employer. In addition, students may elect to continue their studies in graduate programs. Kuyper College’s collaborative program in Marketing gives students a firm business foundation grounded in Kuyper’s distinctive Business Leadership program, with a broad core in Marketing in collaboration with Cornerstone University.
Students who major in marking will understand the roles and functions of marketing in modern society, as well as possess the necessary conceptual and managerial skills for developing and implementing effective marketing strategies in multiple organizational settings. The Marketing program prepares students for:
Marketing Management- A systematic assessment of the roles, responsibilities and tools of the marketing manager and how these are used to develop marketing plans and strategies. Application to current situations will be emphasized. Marketing Problems and Strategies- An in-depth view of marketing strategies and how they are employed to identify and resolve today’s marketing problems, including ethics considerations. Emphasis is on case analysis, concepts applications based on identifiable controllable and uncontrollable forces, the integration and synergy of marketing programs.