• Marketing

    Having a strong biblical worldview can be invaluable to students as they pursue a degree in Marketing. Graduates will be prepared to enter the corporate world and immediately bring value to the employer. In addition, students may elect to continue their studies in graduate programs. Kuyper College’s collaborative program in Marketing gives students a firm business foundation grounded in Kuyper’s distinctive Business Leadership program, with a broad core in Marketing in collaboration with Cornerstone University.

    Students who major in marking will understand the roles and functions of marketing in modern society, as well as possess the necessary conceptual and managerial skills for developing and implementing effective marketing strategies in multiple organizational settings. 

    The Marketing program prepares students for:

    • Graduate work
    • Management
    • Brand Management
    • Sales
    • Advertising
    • International Marketing
    • Communications

    Where Can a Marketing Degree Work?

    • Event Planning
    • Marketing Account Manager
    • Sales Representative
    • Marketing Manager (for profit or non-profit)
    • Marketing Research Associate
       

    Comprehensive Curriculum

    Marketing Management- A systematic assessment of the roles, responsibilities and tools of the marketing manager and how these are used to develop marketing plans and strategies. Application to current situations will be emphasized.
    Marketing Problems and Strategies- An in-depth view of marketing strategies and how they are employed to identify and resolve today’s marketing problems, including ethics considerations. Emphasis is on case analysis, concepts applications based on identifiable controllable and uncontrollable forces, the integration and synergy of marketing programs.
     

    Cornerstone University is a like-minded, accredited, Christian liberal-arts college just two miles south of Kuyper College. Students who intend to enroll in these programs will work closely with Kuyper College's registrar, who is the students’ advisor, to navigate the program requirements.
     
    Through the collaborative arrangement, students are granted the opportunity to study at Cornerstone as Kuyper students; Kuyper College awards the students’ degrees and (in consultation with the appropriate personnel at Cornerstone) determines the course of study and course equivalencies. Students who elect a major in collaboration with Cornerstone University must complete the admissions requirements as indicated at www.cornerstone.edu. These students are considered non-degree seeking students by Cornerstone University. Upon admission, the students will be registered for their first semester of classes at Cornerstone by the Academic Office at Kuyper College. New collaborative students are also required to complete an orientation at Cornerstone University prior to their first classes. Only students in good standing at Kuyper College will be allowed to begin a collaborative program of study.
     
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