Having a strong biblical worldview can be invaluable to students as they pursue a degree in Marketing. Graduates will be prepared to enter the corporate world and immediately bring value to the employer. In addition, students may elect to continue their studies in graduate programs. Kuyper College’s collaborative program in Marketing gives students a firm business foundation grounded in Kuyper’s distinctive Business Leadership program, with a broad core in Marketing in collaboration with Cornerstone University.
Cornerstone University is a like-minded, accredited, Christian liberal-arts college just two miles south of Kuyper College. Students who intend to enroll in these programs will work closely with Kuyper College's registrar, who is the students’ advisor, to navigate the program requirements.
Through the collaborative arrangement, students are granted the opportunity to study at Cornerstone as Kuyper students; Kuyper College awards the students’ degrees and (in consultation with the appropriate personnel at Cornerstone) determines the course of study and course equivalencies. Students who elect a major in collaboration with Cornerstone University must complete the admissions requirements as indicated at www.cornerstone.edu. These students are considered non-degree seeking students by Cornerstone University. Upon admission, the students will be registered for their first semester of classes at Cornerstone by the Academic Office at Kuyper College. New collaborative students are also required to complete an orientation at Cornerstone University prior to their first classes. Only students in good standing at Kuyper College will be allowed to begin a collaborative program of study.
BU 150 Leadership and Organizational Behavior
BU 220 Business Economics
BU 250 Marketing
BU 299 Accounting I
BU 300 Accounting II
BU 360 Finance
BU 410 Business Law
BU 499 Capstone - Economy, Society & Values
Consortium Core:
MKT 350 Marketing Management
MKT 352 Marketing Research
MKT 353 Marketing Communications
MKT 380 Internship
MKT 452 Marketing Problems/Strategy
Electives: Choose Two
BU 311 Entreprenuerialism
BU 430 Non-Profit Management
COM 361 Advertising Practices
MKT 355 Retailing
MKT 359 International Marketing
MKT 362 Sports Marketing & Sales